Overview
Project Overview
Fresh Boost is a creative beverage advertising concept developed to demonstrate how AI-generated visuals and short-form video can be used to present a product with a fresh, modern and energetic identity.
The project focused on product presentation, cinematic movement, multilingual campaign versions and vertical social media formats.
Challenge
The Challenge
- Create a strong visual identity for a fictional beverage concept
- Make the product immediately recognizable
- Communicate freshness and natural ingredients
- Adapt the campaign to short-form social media
- Produce versions for multiple languages
- Maintain visual consistency across scenes
Solution
The Solution
- AI-generated product visuals
- Cinematic lighting and fruit imagery
- Vertical 9:16 advertising format
- Short 8-second and extended 16-second concepts
- French, Arabic, Darija and English versions
- Voice-over adaptation
- Social-media-ready composition
- Consistent branding across scenes